Enterprise Product Marketing, GTM

Role overview

• check_circle Stand up and own Notion's competitor hub as a trusted, always‑current resource for sellers, CSMs, and leaders; translate insights into integrated competitive campaigns.
• check_circle Build and maintain best‑in‑class battle cards and competitive talk tracks for priority rivals, continuously refreshed with product, pricing, and positioning changes.
• check_circle Create accredited "ROI of Notion" reports, calculators, TCO comparisons, and re-purposable ROI statistics that quantify Notion's business impact for executives and buying committees.
• check_circle Establish a formal, ongoing Win/Loss program to surface patterns, improve messaging, and inform roadmap and pricing decisions.
• check_circle Develop clear AI value propositions and proof points tailored for B2B audiences and enterprise buying committees.
• check_circle Build Notion's change management story and enterprise maturity model to help customers navigate transformation.
• check_circle Design and run regular "Industry Trends" learning sessions for Sales to sharpen market and category fluency.
• check_circle From there, flex to the highest‑leverage surfaces—whether revisiting segmentation strategy or pursuing deeper enterprise buyer insights.

Responsibilities

• check_circle Own the competitive intelligence engine: research plan, sources, distillation, distribution cadence, and governance of the competitor hub.
• check_circle Develop competitive positioning and messaging, drive sales enablement, and build resources including battle cards, deep dives, and objection handling guides.
• check_circle Produce high‑impact assets: battle cards, first‑call guides, objection handling, proof points, ROI/TCO calculators, executive summaries, and change management frameworks.
• check_circle Create and maintain accredited ROI assets including calculators, business case templates, value realization frameworks, and re-purposable statistics for Sales and CS.
• check_circle Partner with Sales Enablement to drive adoption through trainings, office hours, certifications, and deal‑desk support.
• check_circle Run competitive campaigns and moments in market tied to launches, announcements, and category conversations.
• check_circle Design and operate a Win/Loss program across segments, instrumented via Salesforce and Gong, with quarterly readouts and recommendations.
• check_circle Develop AI value messaging and proof points for B2B audiences; enable teams to articulate AI ROI and differentiation.
• check_circle Build change management narratives and enterprise maturity models that help buyers understand transformation paths.
• check_circle Establish and run "Industry Trends" sessions for Sales to build category expertise and conversation starters.
• check_circle Track and report impact on win rate, deal velocity, competitive displacement, content adoption, and influenced ACV.
• check_circle 6+ years in B2B product marketing with meaningful ownership of sales enablement, competitive intelligence, and business value strategy.
• check_circle Demonstrated success building competitive programs, ROI frameworks, and enablement assets that move win rates and deal velocity.
• check_circle Ability to translate technical capabilities into crisp differentiation, quantified business value, and executive‑level business cases.
• check_circle Exceptional storytelling, writing, and live enablement skills for executive and practitioner audiences.
• check_circle Strong cross-functional leadership with Sales, CS, Product, Demand Gen, RevOps.
• check_circle Analytical and systems mindset; comfortable instrumenting, measuring, and iterating programs across multiple workstreams.
• check_circle You don’t need to be an AI expert, but you’re curious and willing to adopt AI tools to work smarter and deliver better results.
• check_circle Experience in work management, collaboration, knowledge management, or adjacent categories.
• check_circle Familiarity with building ROI/TCO models and conducting executive value assessments.
• check_circle Hands‑on experience running Win/Loss and using tools like Salesforce, Gong, and other competitive enablement platforms.

About the company