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Crypto.com
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Growth Analytics and Automation Lead

Crypto.com · Hong Kong, Hong Kong SAR · $68k - $85k

Actively hiring Posted over 1 year ago

Growth Analytics and Automation Lead

Hong Kong, Hong Kong SAR
Marketing – Growth /
Full-time /
Hybrid
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We are seeking an experienced and highly skilled Growth Analytics and Automation Lead to join the Growth team. The ideal candidate will have 5-7 years of experience in marketing technology and data science, demonstrating a robust understanding of both fields to drive our marketing strategies and initiatives.

Responsibilities


      • Marketing Technology Platform Integrations:
    • Lead the integration of various marketing technology platforms to enhance marketing capabilities.
    • Ensure seamless operation and communication between systems, leveraging tools such as Segment, Google Tag Manager, and Appsflyer.

      • Marketing Measurement:
    • Develop and implement comprehensive measurement frameworks to assess the effectiveness of marketing campaigns.
    • Utilize advanced analytics to inform strategic decisions based on performance and ROI metrics.

      • Bidding and Automation:
    • Design and implement automated bidding strategies to optimize ad spend across digital channels.
    • Leverage data science and machine learning techniques to enhance marketing automation and streamline campaign execution.

      • Segmentation and Modelling:
    • Conduct sophisticated customer segmentation and build predictive models to identify key customer insights.
    • Perform analyses on customer lifetime value and tailor strategies to enhance targeting and personalization efforts.

      • General Responsibilities:
    • Collaborate closely with cross-functional teams, to align initiatives with broader business objectives and drive progress.
    • Stay current with industry trends and emerging technologies in marketing and data science to drive innovation.
    • Mentor junior team members and contribute to the development of data science best practices within the team.

Requirements

    • Bachelor’s or Master’s degree in Marketing, Data Science, Computer Science, Statistics, or a related field.
    • 5-7 years of experience in marketing technology, data science, or a related area.
    • Proficiency with data analysis and visualization tools (e.g., Python, R, SQL, Tableau).
    • Experience with marketing automation and CRM platforms, specifically integrations with tools such as Segment.
    • In-depth knowledge of website analytics and app attribution tools such as Google Analytics, Google Tag Manager, and Appsflyer.
    • Strong understanding of machine learning techniques and predictive modeling.
    • Understanding in marketing measurement frameworks and execution of bidding and automation strategies.
    • Strong communication and collaboration skills, with the ability to convey complex concepts to non-technical stakeholders.
    • Proven track record of successfully managing and executing data-driven marketing projects.
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