Compensation: $160k-$240k base + 0.1%-0.4% equity (depending on seniority)
Alliance is the leading accelerator for crypto founders. Since 2020 we’ve backed 300+ startups (Pump, Synthetix, Pendle, Believe, and many more), now collectively valued at $10B+.
We’re hiring a Marketing Lead to own our brand and marketing strategy. You’ll report directly to Roberto (co-founder & CPO) and be responsible for ensuring every ambitious founder knows Alliance exists – and applies. You’ll set strategy and execute it.
What you’ll do
- Own and execute Alliance’s marketing strategy with a focus on driving founder applications.
- Lead content across X (Twitter), LinkedIn, Good Game podcast (and clipping), video production, blog posts, and DAO comms.
- Run live events, such as our Demo Days and MVP Hackathons.
- Manage contractors (video, photo, editing) as needed.
- Shape Alliance’s voice for crypto-native and Gen Z audiences.
- Launch creative campaigns that put Alliance at the center of founder culture in NYC and globally.
- Track, analyze, and optimize campaigns using data.
What we’re looking for
- Crypto-native: you understand the culture, memes, and market cycles.
- Proven marketing track record at a leading crypto protocol, fund, or top-tier tech/VC firm. This is not an entry-level role.
- Able to speak authentically to both founders and Gen Z audiences.
- Exceptional at X (Twitter), but know how to grow beyond the crypto bubble.
- Hands-on IC orientation: you won’t be building a team – you are the team. Alliance is 13 people, everyone executes.
- Extremely high-agency, entrepreneurial, self-driven.
- Comfortable using modern AI tools to move faster.
- Bonus: network of NYC creatives (video, photography, etc.).
Examples of strong qualifications (good to have but not required)
- Marketing lead at Solana, Hyperliquid, or another top crypto protocol.
- Led marketing at a tier-1 VC firm (e.g. Paradigm, Sequoia).
- Product marketing at Meta, Stripe, OpenAI, or another category-defining tech company.
- Founder or early team member of a VC-backed startup that raised millions in funding.
- Clear signals of exceptional ability: competitive gaming/esports (chess, MtG, StarCraft), Math/Physics Olympiad medalist, top academic background (Harvard/Stanford/MIT), professional sports athlete, etc.
Why NOT join us
- Not willing to get hands dirty: doesn’t matter how important you were in past organizations; at Alliance we’re all builders, not managers (even though many of us were managers in past lives).
- Prioritizing work/life balance: this role demands focus, hunger, and a career-defining level of commitment. You must be locked in.
- Low agency: if you need someone else to set your priorities or keep you on track, you will fail.
- You can’t relocate to NYC. This is non-negotiable: our founders are here, and so are we.
Why join us
- Work with the most ambitious founders in crypto (and AI). Learn firsthand from hundreds of startups succeeding – or failing.
- Join a small, high-trust, high-performance team with outsized impact. We’re ex-Meta, WhatsApp, Coinbase, YC, and have collectively founded multiple venture-backed startups.
- We’re backed by S-tier investors including Initialized Capital, Founders Fund, Multicoin, and Dragonfly, along with angels such as Balaji Srinivasan (ex-Coinbase CTO), Kevin Weil (CPO at OpenAI), Kevin Lin (Twitch co-founder), and Jeremy Allaire (Circle CEO), among many others.
- Direct ownership and visibility: your work shapes how the next generation of founders discovers Alliance.
- Career accelerator: this role sets you up, experience- and network-wise, for any high-impact path in crypto/AI – at startups, venture firms, or your own company.
- Alliance startups are reinventing industries – from media to payments – and improving the lives of everyday people. You’ll have a front-row seat as they change the world.
$160,000 - $240,000 a year
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Tags & focus areas
Used for matching and alerts on DevFound Lead Marketing Lead Marketing Non Tech Crypto Gaming Solana Openai